Kei metric ahrefs. However, it did not give more information on the page’s SERP features. Kei metric ahrefs

 
However, it did not give more information on the page’s SERP featuresKei metric ahrefs  And the best way to see how much traffic Google is sending you? “Total Clicks” in the Google Search Console

For example, a performance metric might measure the productivity of a marketing department compared to a set goal, whereas a KPI would measure how a marketing department contributed to sales from an email campaign. BuzzSumo. Significantly, If you’ve tried your hand at website optimization, you might have found yourself wondering, “What is Domain Authority?” Domain Authority is one of the ranking factors that determines where your website appears on. This metric helps to assess the potential return on. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Not only are the two platforms similar in terms of features and use cases, they also have nearly identical pricing schemes. Keyword rankings. You could consider them probably all competitors of each other, although arguably each one does something better than the other, but also they each do one thing weaker than the other. Announcements about keyword database updates can be found in our Product blog. Referring IPs is a Ahrefs metric that shows the number of unique IP addresses pointing to a website. edu pages that link to Search Engine Land, one need only click the “Data” tab and select “Filter. According to this link building survey, links can cost as much as $83+ each. Search visibility. Cons. These are power tools for serious SEOs. Keyword database update + improving search traffic estimations. Our solution, Semrush Authority Score, is the most. Conversion rates. 1. Quality is the essential data of this metric. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword: Documentation Requesting Data. The 8 best tools to find competitor keywords. 95/month. But be careful! In SEO, it's easy to "over-optimize" your anchor text by over-relying on repetitive, keyword-rich phrases. 🛠️. . 11 Tips to Improve Local SEO Here are 11 powerful tips to help you improve local SEO: Optimize your Google Business Profile Get relevant local citations Use…Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site is by measuring its quality. Traffic value. With that, we can move on to the next feature—the Content Explorer. With the trial period, you can easily uncover all the features that Ahrefs offers. A lower AR indicates a stronger backlink profile. 1. Find, evaluate, choose, optimize, and promote the best keywords for your SEO. This can help you identify the potential relevance and authority of a backlink source. Google Analytics. Alexa. The internal links metric in Ahrefs measures the number of links pointing from one page on a website to other pages on the same website. The Cost Top 3 metric in Ahrefs shows the estimated cost if you were to bid on the top 3 paid positions in Google Ads for a given keyword. For a comprehensive solution, you’ll need the Premium plan. Armed with new technology and valuable user feedback, let’s just say that 2019 is shaping up to be a fun year for both the Ahrefs team and our customers. Domain Rating. I’ve noted the fact that most link building companies are what I would call sunshine SEO metrics, domain-based metrics that look good, regardless of the work result of the link builder. Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. From the Ahrefs dashboard, you’ll see how many of those specific keywords that you’re ranking for at positions 1-3, 4-10, 11-20 and 21-50. The Difference Between Domain Authority & Page Authority. Just make sure they were based on something better than a. Since Ahrefs’ KD metric is based solely on backlinks, it’s clear to see how steep the climb to page one will be for any given keyword. Ubersuggest is a free tool from Neil Patel that offers search volume data, keyword suggestions, an idea of how difficult your keyword will be to rank for (keyword difficulty), and more. Total Clicks. Look into keyword suggestions, analyze your competitors' organic traffic, track your own keyword rankings - Keyword Difficulty will always be at hand. Hence, a premium backlink checker is the better choice. 1. Evaluate your backlink profile. New tools to improve performance. 1. When you log into your Ahrefs account, you can see your Dashboard with the overview metrics of your projects. An image with more backlinks is considered more authoritative and can improve a website's overall domain rating. CryptoHello, I'm Hasnain Yasin, a highly skilled and experienced freelancer with a diverse range of expertise. Portali Indeksonline u themelua nga një grup gazetarësh kosovarë në vitin 2010. Le metric ikhombisa ukuthi bangaki ukusesha kwegama elingukhiye eliqondisiwe okwenziwa ngenyanga. These are also known as outgoing domains. To help you focus on the right metrics — regardless of what your business is about — here are the top nine SEO metrics and how to track them. Ahrefs. At the most basic level, you need to know if the marketing efforts are resulting in site growth. 2. Përball sfidave të gazetarisë bashkëkohore, të motivuar nga nevoja për lajme të shpejta dhe origjinale, në Kosovë, ndër shqiptarë dhe për shqiptarët – Indeksonline nuk ishte veçse një. Referring domains. AhrefsTo create or improve an SEO strategy that helps your company succeed, consider the following tips. If search is critical to your company, you likely need these options. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Rank Signals Free Link Tracking Tool; 4. 40% of B2B marketers have a documented content marketing strategy, and 64% of the most. 3. Linked Domains has it's own report in Site Explorer, under the Outgoing Links section. The Image metric in Ahrefs measures the number of backlinks pointing to a website's images. There used to be a 7-day trial on Ahrefs, but they have discontinued this offer. To retrieve data, an HTTP GET request must be sent to the API endpoint (what kind of data to retrieve, the target and the mode of the operation, filters, sorting, etc. 2. Search volumes aren’t very accurate. It helps in evaluating the diversity and quality of a website's backlink profile. Moz Link Explorer; 5. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. SEO involves keyword research, content creation, on-page SEO, link building, and. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. Technical SEO is the most important part of SEO until it isn’t. New tools to improve performance. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Out of all of the answers we’ve got from experts, the answer of conversion rates was the most popular. 1. 1. Google Analytics is the quintessential analytics service that provides insights into your website traffic and marketing effectiveness. It provides insight into how competitive a keyword is in terms of paid search advertising by showing the average cost for the top three ad spots on Google. But just like a good set of gardening tools can make all the difference, competitor analysis tools help your business thrive online. Ahrefs Keywords Explorer gives you the estimated number of backlinks you have to include on a page so that it ranks. User and customer acquisition. KD stands for "Keyword Difficulty" and represents an estimation of how hard it would be to rank on the 1st page of Google (aka the Top 10 search results) for a given keyword. Ahrefs. 2. For example, take the query “best email client for windows 10”: Ahrefs: 58 (difficult) Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. Redirect tracer with HTTP Headers. And the best way to see how much traffic Google is sending you? “Total Clicks” in the Google Search Console. Here's how to run a one-time site audit to give you an idea of how this tool works. Ahrefs is an SEO software that we use really heavily. Ahrefs 40 Metrics. Ukusesha kungaphakathi kokusesha. The URL Rating (UR) metric is a metric used by Ahrefs to measure the strength of a page's backlink profile. SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. It's comparable to Moz and SEMrush. How to Use Testing Tools to Improve Your SEO In fact, the GKP provides around 68% fewer average keyword suggestions compared to the paid tools in our analysis. And when we compared the GKP against the top tools, we found that the GKP generates 98. We use it for everything SEO-related. Our study revealed that Ahrefs' Search Volume estimates were roughly accurate for 60% of the studied keywords compared to "Impressions" from Google Search Console. 8. Domain Rating (DR) A metric that shows the overall strength of a website’s backlink profile on a scale of 0 to 100. Seed Keywords. The more Linked root domains a site. 3. You can. KD is calculated using our own unique algorithm, and it is based on the number of. After all, there’s no such thing as a one-size-fits-all solution. You need to search for the ‘Page title’ dimension and check its box. e. Three Google Analytics metrics you should be tracking. My main focus is on providing. 0. Ahrefs also measures the authority of individual web pages using its URL Rating metric. Email: info@indeksonline. Time on platform is an extremely valuable metric no matter what platform you're tracking, and GA4 makes it more accessible with the "pages per session" metric. This lets you see the whole picture and make informed decisions. Sidenote. Ahrefs is an all-in-one SEO toolset that can help you to easily and consistently extract data on keywords, industry competitors, site traffic, backlink growth, and more. Alexa is a premium competitor analysis tool, but you can view limited traffic and benchmark data for free without signing up. Both terms may sound similar, but there's a difference between them. Free version: 14-day trial; Paid version: $82/month; 3. SEO General SEO Keyword Research On-Page SEO Link Building Technical SEO Local SEO Marketing General Marketing Content Marketing Affiliate Marketing Paid Marketing Video Marketing Data & Studies We’ll go through the following 10 SEO metrics worth tracking: Organic traffic. While there are a number of tools that can be used to predict a website’s rankings on SERPs, like ahrefs’s Domain Rating, one of the most popular metrics is the one devised by Moz, known as Domain Authority. This off-page optimization checklist includes 12 critical steps: 1. Google Keyword Planner is widely regarded as the best source of keyword search volume data, as it comes directly from Google itself. Google uses three metrics to do this: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). **Additional Blogging ResourcesBlogging For Bus. The simplest way to optimize anchor text for SEO is simply to make sure the anchor text uses descriptive keywords to accurately describe the page or idea you're linking to. In comparison, Google Keyword Planner's Search Volume estimates were roughly accurate in 45% of cases. It shouldn’t be viewed as the final say when it comes to rankings. com is linking out to. Ahrefs is a program that helps you rank higher and get more website traffic – without being an SEO pro. 1. 1. It helps fill in the gaps in the content. The Backlinks metric in Ahrefs indicates the number of links pointing to a website or webpage from other websites. Price: From $99. Users. A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. In short, Ahrefs is a suite of tools that help you optimize your website for search engines. In addition, Ahrefs has a great free metric on keyword difficulty. Index coverage errors. Ahrefs also offers reports on broken links to a site. But it is a powerful metric when you understand its potential. However, free backlink checkers don't have access to tools you need for substantial growth. Some 3rd party studies have also proven that Ahrefs keyword data is an accurate. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. Surfer is our go-to choice for content optimization. Many domain authority checkers will also evaluate page authority. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. A KPI is a metric used to measure the performance of a project or a business in achieving specific goals. Ahrefs’ Herramienta gratuita para parafrasear con IA uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. . Ahrefs. • Identifying the most effective communication channels and focusing more on them. It is based on different factors including page authority, domain authority, referring domains, and content quality. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. You do this by ranking in organic search results. At the same time, the impact of the SERP feature was given as a number out of five, which is a valuable metric. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Ahrefs provides detailed information on the backlinks, including the domains. It. Cost top 10. Organic traffic. Explore Them. Domain Authority. SEO tools like Ahrefs and Semrush are invaluable KPI tools for tracking and enhancing search engine optimization efforts. Ahrefs 4. Ahrefs has been a must-have in my marketing toolkit for many years. Organic traffic is the traffic you get from the search engine results pages (SERPs) without paying for ad placement. It’s $40/month, but it gives you 500 lookups and 700 keywords. Ahrefs Backlink Analyzer Tool; 4. It is possible to check the links on a website with a gratis backlink checker. Semrush. 2 billion keywords (yes, billion ), increasing the total size of our. website | rankings, advertising, authority, trafficThough Local SEO ranking factors are in a constant state of flux, there are a few factors that seem to stand out more than others. 1. I’ve reviewed quite a selection of tools in this blog. If a keyword is popular and quite difficult to optimize for, but competitors have weak backlink profiles, Ahrefs KD will turn out to be low. Here are the most interesting content marketing statistics we think you should know. Jan 2021 - Mar 20213 months. Announcing Ahrefs Keywords Explorer 3. It’s a measure of how many searches are made for a given set of keywords. And one such tool is Ahrefs which boats the second most. 1. This metric gives you an idea about how users engage with your site. Domain-based metrics. Check the site load time. 0 version we have increased that by 10x. Tutorials, FAQs and best practices with our Keywords Explorer tool. 1% fewer suggestions than SEMrush, 97% fewer than those made by Ahrefs, and 83. URL rating, like I just said, is a very Ahref-specific metric. . Since you’re here, you’re. Mangools basic (which features all the Mangools tools) is only $30/month. Ahrefs. Ahrefs Pricing Explained In this video, you’ll learn how Ahrefs’ Keyword Difficulty metric works. Finally, click “Perform Audit” on the top right corner and “Start Crawl” to run the site audit. Searching for Ahrefs evaluations that don’t suck? You’re in the proper position. 1) Search volume. Estimate the “authority” of your competitors. Lahore, Punjab, Pakistan. 4. Now, under Exploration Name, you can type a name for the report, such as ‘Broken Links’. Linked Domains are the unique domains that a website or subsection has links to. 5:49. I’ve been the usage of Ahrefs for the reason that starting of my search engine marketing adventure in 2014. However, Ahref’s Keyword Difficulty metric does not take on-page factors into account. It represents the number of different websites that are linking to a site, indicating the site's popularity and authority among other websites. It indicates the popularity of images on a website and their potential impact on SEO. These metrics along with the corresponding graphs are pulled from different tools within Ahrefs to give you an overall idea of your projects' performance. Clicking the arrow in the column (A in this case) will give you: Clicking “contains” will give you the options to filter to just the pages that contain . Look at which domains link to your site the most, as well as which pages earn the most links. The Domain Rating metric, or DR, is Ahrefs' proprietary score of a website's authority and backlink profile. Majestic SEO Backlink Checker; 5 Best FREE Backlink Checker Tools. Includes keyword research for YouTube, Amazon, and Bing. At the end of the day, the point of SEO is to get more traffic from Google. Solution 1. ”. The "Linked root domains" metric in Ahrefs refers to the number of unique root domains that have at least one followed link pointing to a website or a specific page. The acronym stands for acquisition, activation, retention, referral, and revenue. This metric helps website owners understand the internal link structure of their website and identify opportunities to strengthen their website's internal linking by creating a more organized and hierarchical structure. Keywords explorer — Keyword Difficulty Checker has a prominent place in this tool. Total Clicks. Both the search volume and Traffic Potential metrics are country-specific, though. Here are three major improvements that our customers will benefit from. A query with a relatively higher KEI has a higher demand and lower supply and is thus easier to rank for. For example, my backlinks article has a ~ 44 UR. Ahrefs’ “Traffic Value” metric is the rank tracker of a website’s organic traffic value in terms of dollars. And it’s not a secret the vast majority of SEO tools pull their keyword search volumes from GKP. While Semrush starts at $99. How to test your article ideas for “search demand”. New tools to improve performanceAhrefs; PageSpeed insights; SEO Audit Template ; Let’s understand how these tools will help you effectively examine each SEO metric. How does Ahrefs compare to other SEO tools like SEMrush or Moz? Ahrefs is known for its extensive backlink database and user-friendly interface. Majestic besides showing a slower performance than Ahrefs particularly when auditing a website it has the largest database in the world for any SEO tool! Ahrefs claim they use over 2,000 servers worldwide! Over 1 billion pages. First, enable “Site Auditor” from within the “Integrations” tab. The keyword difficulty score is on a logarithmic scale from 1-100 and it really differs between SEO tools. Next, you need to click the ‘+’ button next to Dimensions. These metrics provide insights into different aspects of Learn how to integrate keyword difficulty in ahrefs with your content strategy and marketing goals. Understanding Ahrefs Traffic Value Metric. 2. The generated text combines both the model's learned information and its understanding of the input. Quantity and quality of leads. All Collections. Change in direct traffic. You can find them by Googling those keywords and grabbing the URLs off of Google or by using Ahrefs’ Competing domains tool right above the Content gap link. It is a key indicator of a website's authority and popularity, as search engines tend to rank sites with higher quality and quantity of backlinks higher. Domain authority is an umbrella search ranking metric that was developed by the team at Moz, which predicts how likely a website is to secure a top SERP position. 0%. We think of it as a savvy advisor, guiding us in creating. Lesson 3: How to analyse the traffic potential and ranking difficulty of a keyword. Ahrefs. Similarweb 3. SEO Review Tools Free Backlink Checker; 5. You will see a full list of the available dimensions for your report. Moz, SEMrush, Ahrefs, and Google keyword planner all have their own version of a keyword difficulty checker. Pages need to be crawlable and indexable to even have a chance at ranking, but many other activities will have minimal impact compared to content and links. Right here’s the entirety you want to grasp: What’s Ahrefs? Ahrefs is a sturdy search engine marketing. Domain rating is an Ahrefs metric that calculates the strength of a website's backlink profile on a scale of 0-100. Summary. Ahrefs Rank (AR) A global ranking score for a website, comparing its backlink profile with all other websites in the Ahrefs database. Ahrefs Keyword Research. Teknologjia e informacionit dhe komunikimit (TIK) në Kosovë ka përjetuar një zhvillim të jashtëzakonshëm që nga viti 1999. Ahrefs, a popular SEO tool, offers a range of metrics to help businesses increase visibility online. More than just a simple hit counter, Google Analytics lets you measure your return on investment, track your goals, and understand your customers' behavior. Improving your lead conversion rate is no simple task, but your content can help get you there. Ranking high gets you free, passive, and consistent traffic month after month. Here are the tools we’ll be covering in this round-up: WordStream’s Free Keyword Tool. In this example for “Google trends,” a score of 57 indicates that it will take 113 backlinks to outrank top content. The Cost Top 3 metric is a measure of the estimated cost-per-click (CPC) for the top three paid search results for a particular keyword. Here are seven marketing KPIs you need to know about: Sales metrics. I would go with Ahrefs and it´s not even a close decision for me. Number of backlinks. All the Ahrefs plans only offer one user access, and to add users, you need to pay more. Traffic Value. • Synergizing with media buying team & account manager. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. Use the “Traffic share by pages” report in Keywords Explorer . Many website owners often underestimate the importance of this parameter or even aren’t aware of it. When you finalize the list of keywords you want to track, all you have to do is click “Add keywords”. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. Search volume has been a vital metric from the earliest days of SEO. Keyword difficulty measures how easy or hard a keyword is to rank for. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. At the time of writing, Google Analytics 4, the successor of Universal Analytics, by default doesn’t show any organic keywords (or the “not provided” token) in the Acquisition report. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Ubersuggest. The original version of Keywords Explorer was already running on a massive database of ~300 Million keywords, which our customers seemed to enjoy a lot. and should therefore be used as a comparative metric. And how to double down on what’s already driving the best results for you. The Cost top 10 metric in Ahrefs refers to the estimated cost of ranking in the top 10 search results for a chosen keyword. Alexa. Ahrefs offers an invaluable metric called traffic potential, which allows you to find future traffic potential keywords. That’s a really great way to measure progress on keywords for your site. Net Promoter Score (NPS) 1. 😉. Google Auction Insights. While it is known for its many tools, its keyword explorer shines from all the rest. Related: 16 Process Metrics To Track. Comparing The Pricing of Ahrefs and Semrush: First of all, Ahrefs offers a seven-day free trial for $7 I think is feasible to check out all the features that Ahrefs offers. We would like to show you a description here but the site won’t allow us. 95 a month for the “Pro” plan, Ahrefs offers its baseline “Lite” plan at $99. Semrush. Page Authority is a metric similar to domain authority used to estimate how a page or a specific URL from the site will rank in search engine results. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. The Image metric can help website owners identify the. What is domain rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Ahrefs. Keyword Difficulty Scale from Ahrefs. KPIs are like milestones, providing valuable insights to guide better decision-making. While it certainly has the tools to make it a top-tier keyword research tool, it’s definitely not for everybody. Solution 2. Keywords Explorer. Startups all around the world have been using this. 4:06. In the below example, the target URL is ahrefs. Alexa’s free site info report showing how Hotjar’s bounce rate compares to the competitor average. Social metrics. Ahrefs calculates traffic value by considering multiple factors, including keyword rankings, search volume, click-through rates, and estimated conversion rates. 200k+ SEO professionals across the world use it in their daily work. 1. Indexed pages. After using Ahrefs for 3 years, I can't imagine my work life without it. ʻO nā ʻenekini ʻimi alakaʻi āpau mai Google e alakaʻi ana i ka mākeke, Yahoo, Bing, a i Baidu kahi ʻenekini huli Kina alakaʻi, hāʻawi i nā mea hana no nā mea kūʻai kikohoʻe. In more general terms, keyword. That’s a very small price to pay, but unfortunately you only get 100 SERP look-ups, and 200 keywords to track. All leading search engines from Google leading the market, Yahoo, Bing, to Baidu a leading Chinese search engine, provide tools for digital marketers. The concept of UR is similar to Moz’s Page Authority (PA) metric. AhrefsDELL-OPTIPLEX 7010; HP-ELITEDESK 800; TOWER i5-4570; DELL PRECISION T5500; Fujitsu Esprimo E420; HP-Z600 X5660; LENOVO ThinkStation C20This metric was developed by the SEO consulting firm Moz and aligns with Google’s algorithm called PageRank. Last year we increased organic traffic to our website by 250%. It can be used as a metric to choose your target keywords, identify low-hanging fruit keywords, and help strategize. “I use SEMrush on a daily basis to track both our keywords and our clients’ keywords,” says Colin Mosier of JSL Marketing & Web Design . The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Nga pothuajse inekzistente 26 vjet më parë, kompanitë kosovare në fushën e teknologjisë së informacionit (IT) ofrojnë sot gamë të gjerë të shërbimeve të Teknologjisë e informacionit dhe komunikimit (TIK) për klientët e tyre si. March 3, 2022 17 min read. Ahrefs has a much better crawler, so UR is probably more reliable. net marketing@indeksonline. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). In the real world, people don't always link with. 1. At the end of the day, the point of SEO is to get more traffic from Google. com, and the report shows the unique domains that ahrefs. Ubersuggest Free Backlink Checker Tool; 2. It runs on a scale from zero to a hundred. 4. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. They determine the actions you take, so you should choose the KPIs wisely. ClickUp 2. KD is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Ahrefs Content Gap. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. And the best way to see how much traffic Google is sending you? “Total Clicks” in the Google Search Console. Tracked keywords are specific keywords that you’ve manually input into Ahrefs that you want to actively track. It will give you tons of insight into your competitors and you will make much better marketing decisions. A KPI will use a specific target metric to measure performance. The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business growth. With that, here are the top 10 most important SEO KPIs to monitor. Researching the search volume will help you find out if your keyword is even worth pursuing. ) should be passed as the request parameters. The External links metric in Ahrefs refers to the number of links coming from other websites that are pointing to a particular website or domain.